Loyalty Management
Loyalty Tier Configuration
Define your RFM-based loyalty tiers and what incentives are automatically awarded.
VIP
(RFM 1-3)3+ visits + $100+ spend
Auto-awards:
- On entry: "VIP Member: 20% Off All Services"
- Every 5 visits: "Free Beard Trim"
- Birthday month: "Happy Birthday: 30% Off This Month"
Expiration: NeverRedemption: 82%
Core
(RFM 4-6)1+ visit (automatic)
Auto-awards:
- On entry: "Member: 10% Off Your Next Visit"
- Every 3 visits: "$5 Credit"
Expiration: 60 days unusedRedemption: 71%
Drifting
(RFM 7-9)Auto-move after 60 days inactive
Auto-awards:
- On entry: "We Miss You: 15% Off"
- If high churn: "Final Offer: 25% Off (for churn > 60%)"
Expiration: 30 days unusedRedemption: 60%
Lost
(RFM 10-12)6+ months inactive
Auto-awards:
- On entry: "Win-Back: 25% Off (limited time)"
Expiration: 14 days unusedRedemption: 33%