Dashboard
Total Customers
230
+20.1% from last month
At-Risk Customers
3
Potential CLV loss: $1,430
Auto-Rewards Sent
58
68% redemption rate
Retained Revenue
$3,500
Last 7 days via loyalty actions
At-Risk Customers
Customers with a high churn risk probability.
| Name | CLV | Churn % | RFM | Loyalty | Action |
|---|---|---|---|---|---|
| John Doe | $350 | 68% | Drifting | We Miss You: 15% Off | |
| Sarah Miller | $800 | 72% | Core | VIP Re-engagement Offer | |
| Mike Johnson | $280 | 65% | Drifting | Come Back Bonus: $10 Off |
Immediate Action Alerts
High-priority customers needing attention now.
John Doe
Churn: 68% - CLV: $350
Auto-awarded: 15% off
Sarah Miller
Churn: 72% - CLV: $800
Auto-awarded: 20%% off
Mike Johnson
Churn: 65% - CLV: $280
Auto-awarded: 10% off
Loyalty Tier Performance
Overview of each loyalty tier's effectiveness.
VIP Tier
1-3
Avg. CLV: $650
Redemption Rate: 82%
Churn Rate: 5%
Excellent. Maintain VIP benefits.
Core Tier
4-6
Avg. CLV: $320
Redemption Rate: 71%
Churn Rate: 12%
Steady. Consider upsell to VIP.
Drifting Tier
7-9
Avg. CLV: $180
Redemption Rate: 60%
Churn Rate: 62%
Re-engage with better rewards.
Lost Tier
10-12
Avg. CLV: $80
Redemption Rate: 33%
Churn Rate: 90%
Win-back campaigns if worth effort.